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As more consumers turn a deaf ear to traditional radio, stations increasingly are switching formats.
As more consumers turn a deaf ear to traditional radio, stations increasingly are switching formats.The Internet, iPods, computer games, podcasting, commercial-free satellite radio and staid programming have combined to slice average weekly listening time 9% since 1998, prompting many "terrestrial" commercial stations to jettison even relatively strong formats, such as rock, in several big markets.Country, talk, adult contemporary and religious formats still dominate. But with satellite radio growth exploding, format flips are accelerating as stations "become more earnest addressing the erosion in listenership," says Sean Ross of Edison Media Research. Hot concepts:
Monday, July 14, 2008
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